Augmented reality (AR) uses your smartphone or tablet’s camera and GPS to see the real world, and adds virtual elements to it. It is a special connection between the online and offline worlds. This not only makes augmented reality very accessible, but it is also particularly innovative. It allows you to create all kinds of scenarios and assignments wherever you are. For education, training or knowledge transfer. Augmented reality offers an awful lot of possibilities, and makes every learning experience unique.

Augmented reality puts a layer over reality, so to speak, visible through your own smartphone or tablet. It creates an interactive experience, encouraging you to move and discover things. A fun way of learning, which you can apply anywhere. It’s also a social serious game because you can easily play it with someone. Serious games with AR are scalable and flexible because you can apply them to different targets and players.

AR is also an important tool for encouraging positive behavior change, especially in the areas of sustainability and climate. Thanks to AR, players can explore their environment and visualize the impact of certain choices. Think of reducing waste, for example. This makes the experience tangible, and so people feel more connected to environmental issues. This motivates them faster to modify their lifestyle. This is how we encourage sustainable behavior, in a playful way!

In collaboration with Maashorst Municipality and Bureau Streekk, we developed the AR Climate Underlay. An interactive narrative carpet in which the languages of our landscape are interwoven.