Young people think quite a lot about the world and their role in it, but are often unsure how they themselves can contribute to a more sustainable environment. The challenge is to motivate them in a way that really fits their own lifestyles and communication style, and that is often digital. It is important to really make the effort to immerse yourself in the target group and listen carefully to them. This is why we use serious games as an effective tool to reach young people and make them aware of their impact on the environment. Even if this challenge starts outside on the street. Together we work towards a more sustainable world by being more aware of our own environment.

The game integrates various educational elements by connecting the virtual world of the game with the real world. Through an interactive storyline and various characters, children are challenged to become Leeuwarden’s Himmel Hero. The more polluting the garbage you clean up in the real world, the more points you earn. This way, you playfully learn not only how to properly dispose of waste, but also which waste is the most polluting. We saw that young people enjoyed playing the game and discovered how they themselves could contribute to a cleaner world.